It takes us roughly 5 working days to get things set up for you and then we start running your ads. Results – in the form of booked appointments – can appear the first day your ads run. Although we would expect it to take a few days before the specific set-up we’ve created for you finally beds in. 

From there, we refine your ads as results come in, looking for small improvements in order to increase overall results. That can take 3 – 4 weeks. But you’ll be getting appointments in the meantime – and we’ll be aiming to run the size of campaign necessary to keep your company fully busy throughout. You need to be able to handle the increased appointments and orders before we begin your ad campaign.

Different platforms work very differently for Home Service based Businesses. Some are incredibly competitive and very expensive – Google ads, especially. Others barely work at all. 

We know this from experience.

But when it comes to finding exclusive leads for Home Service based Business Owners we know exactly what works – and that’s Facebook. 

In terms of quality of lead and cost Facebook has been our undisputed champion for appointment generation since 2017. 

And because we only use Facebook and we only work with Home Service based Business… we’ve developed a lead generation expertise that is unbeatable.

Because using Facebook's powerful audience tools we can pinpoint audiences in super-fine detail. 

Facebook makes this possible – if you really know how to use it. And being expert Facebook advertisers means we have helped hundreds of Home Service based Business Owners add millions of dollars each to their annual revenues. 

Until some other platform comes along that can outdo Facebook we’re going to stick with it. It works!

We earn when you earn. Our success is based on your success. In the past, the new flow of customers has overwhelmed smaller companies and they’ve had to switch off their campaigns while they try to handle the new workflow. Which means they stop using our services until they work out how to run their own business.

We need companies who can handle the increase in business and keep the revenues flowing. 

Larger businesses – those that have exceeded the $250k+ million mark – have already worked out how to handle larger volumes of work. Their processes are more robust. They have good people in place. 

For them, handling a fairly sudden uplift in business is a matter of expanding what they already do – rather than having to learn it all from scratch. 

No matter where you operate the business is all there. We want to work with clients who can handle it. 

Roofing companies with only a few years of experience will not be able to handle the leads we send them. 

We’ve seen it before. 

They become overwhelmed. And so they have to switch off their ad campaign, regroup and try to work out how to handle this new situation. 

Which means our services are no longer required for a while – which isn’t good business for us.

Whereas bigger $1 – $10 million companies have already got things in order. 

Even if the new flow of leads is initially tough to handle, they’ll quickly adapt because they’ve already worked out their best processes, they already have good people in place… They simply need to upscale what they already do. 

Big gyms don’t have to learn how to be bigger gyms – they just have to expand their current set-up.

We earn our money when our efforts are earning you your money. 

Small companies switching everything off because they’re overwhelmed doesn’t help our bottom line. Our growth is tightly bound to yours so as new business comes in… we want to be sure you can handle it. 

That won’t happen. 

Before we take on a new client we make sure they’re right for us. In other words we first qualify them (just like we qualify new clients for you).

Part of that qualification is: do we already have a client in the area you operate in?

We routinely refuse to take on clients because their business competes with an existing client’s business. 

So rest assured: if you are our client then we will not take on a new client in your area of operation. 

No, they won’t. We work with $10 million per year residential roofing companies who’ve never run a single Google ad – and they never will. 

And, if people do look for a new roof on Google, there’s only a slim chance they’ll find you anyway. 

Why? Because on Google the competition for roofing customers is fierce. You’re all chasing the same keywords and town names. So there will be a dozen roofing companies looking to get that person’s click.

Google will only show the first so many ads – whoever pays the most, basically. And roofing companies are paying a stupid amount of money – $80 and more at times – for each click. 

Many of which end without a sale for them. 

Google ads are very useful for niche businesses operating in unusual or lower-competition industries. 

But in competitive industries like residential roofing? Google ads is a lottery for the roofer because he’s paying top dollar per click for a large number of people who are ‘just looking’. 

You can burn through a thousand dollars a day just on the ‘looking around’ crowd. And when a serious buyer sees your ad… he’s also seeing 4 or 5 of your competitors’ ads at the same time. 

So if he buys, he calls all 5 of you first and gets the lowest rate he can. So you’re paying $80 and more per click, most clicks lead to no sale and, when you do get a sale…. the value has been ripped out of it because you had to out-price 5 other companies. 

Facebook ads, on the other hand, aren’t responding to a person’s search. 

They’re presenting themselves to a person because their profile and Facebook usage habits make them a good candidate for being a roofing customer. 

If he’s not looking for a new roof he doesn’t click. So no wasted dollars there.  If he really is in the market for a new roof he clicks, he books his roof inspection with you… and you just got yourself an already half-done roofing deal.

He saw your ad only. So that lead is yours, exclusively. There’s no other roofing company – local or otherwise – involved. 

We’re not against Google ads at all – we’ve worked with them a lot in the past. 

But not for roofing companies. Because they’re too haphazard, too competitive and far too expensive.

Facebook is king because we can give our roofing clients the two things they need most: 

Exclusive leads at whatever scale they need 

New business costs that are way below industry averages 

They couldn’t be more different. 

Website leads from Angi or Houzz or similar lead gen outfits are expensive, unreliable – and each lead is never given only to you. 

By the time you get the lead 4 or 5 other roofing companies also have the same lead. Whether you’re the first to call it or the last you can be sure of one thing: you’re not going to be the only one. 

Worse, if the lead should look like turning into an actual sale you’ll almost certainly have to bid for the work against the other contenders. Imagine what that’s going to do to the price you can charge…

The work hours that go into chasing weak or useless leads makes the whole effort an expensive and frustrating one. 

Hurri Media leads don’t work that way at all. We use our 8-question survey as a way of weeding out the people who are ‘just looking’ or ‘thinking about it’.

We’re looking for the ‘ready to buy’.

So we ask them about their home, the full address, size of the house, when they want the roof installed, how they’re going to pay for it… and so on. 

Then we ask for contact details: email, phone number. 

And then we direct them to an appointments page where they book a roof inspection appointment. 

Anyone who does all this is clearly a motivated buyer. They’ve decided they need a new roof and are willing to take the next big step towards that. 

They’re not ‘just looking’ – they’re ‘ready to buy’. 

Imagine how much easier it is to call a lead that’s this far advanced in their roof project that they’ll book a roof inspection appointment with you. 

That’s how our leads are.

Booked using your company name and logos, qualified to remove people who aren’t going to buy – and then delivered exclusively to your company. 

What’s more, the cost of a lead or a new customer from us is significantly less than any lead from any source we’ve ever worked with. Our leads average $20 a piece. A new roofing customer is costing between $100 and $350 – an all-time low cost for new business in this industry.

And all these leads go to you – and you only. You can’t get this from Angi. Or HomeAdvisor. Or any of the rest of them.

Remember that Hurri Media leads are often actually roof inspection appointments. The lead was booked in your company name, using your logos and colors. So this lead not only wants your call – they’re expecting your call. 

Which means your sales colleagues experience far less sales resistance, procrastination and chasing than they do from unqualified junk leads. They make fewer sales calls to get more deals. 

Roofing company owners add multiple millions of dollars in revenue using Hurri Media leads. Nobody manages that with website leads!

We’re not opposed to other methods. We simply recognize that one – Facebook – works measurably better than all the others combined. 

And, of course, it’s true that lots of marketing methods work to some extent. Most of them will find you a new customer. 

If this is your first year in business then trying out numerous channels can work because you only need a handful of new sales a month in order to tick over. 

But once you get serious about maximising revenues everything changes. Suddenly, the shortcomings of most methods become quickly obvious. Lead generation websites provide expensive leads that are shared with your competitors.

The customer is often ‘just looking’ – and you can find yourself one of half a dozen other roofing companies trying to convince them to buy. 

Google ads are notoriously expensive for roofing companies because so many other roofing companies are competing for the same keywords. Click prices are very high – and many clicks don’t result in anything remotely resembling a sale. 

SEO is tricky and requires your SEO agency to create backlinks and a whole load of technical devices to help you rank in the search engines.

Unfortunately, dozens of roofing companies are trying to do the same thing – and only a few of you can make it to page 1 of the Google search results. 

Worse, as some many companies have found out: if Google changes its algorithms a year’s worth of SEO work can be lost overnight. It’s happened to tens of thousands of companies.

Door-knocking, print, referrals… all good stuff at the small scale where 3 new sales in a month is a victory.

But results are incredibly slow at the medium scale.  And they’re non-existent once you get past the $1 million per year level.

To scale you need dozens of new customers in the right numbers on a regular and reliable basis. Not one-offs after a day spent knocking on doors or delivering leaflets. 

Your company is not like smaller companies. What’s working for them – some of the above – isn’t going to work for you. You have to do something different  – and Hurri Media is that difference.

Leads aren’t free so they represent a cost of doing business. Nothing surprising about that. But not all leads are equal and some eat into your profit margins more than others.

If you’re getting leads from one channel at $300 to $400 each and converting one out of five into orders then you’re paying $1500 – $2000 per new sale. 

You’ll have to factor that into your pricing. 

If your Hurri Media sales are coming in at $100 – $350 each… which they generally will be… then you can better judge where your marketing dollars need to be spent. It’s easier to know what your profit margins are likely to be when you know what your leads costs are. 

There’s a huge number of people who look like potential roofing customers but who are in fact ‘just looking’.

And many of the ‘just looking’ will simply drop the idea and revisit it next year. Or the year after. But there’s a smaller audience who’s actively seeking to buy a new roof right now – and want to close a deal in the next week or two. 

Most lead generation agencies will dump both types on you. Your team will then spend days and weeks trawling through hundreds of leads, calling them up trying to work out who is serious and who was just curious at the time.

Whereas we qualify leads before you ever see them. A lead has to book a roof inspection before we send their details to you. So you get more of the motivated buyers and fewer of the ‘just looking’ people. 

That’s what a genuine lead looks like to us. 

So we lose the tire-kickers, the ‘just looking’. Which means we’re left with fewer leads. But these are what we call ‘high quality leads’ – motivated buyers, often with financing in place, who are ready to pull the trigger. The kind of leads you can build a business on. 

It’s a colossal mistake to believe that all residential roofing customers are looking for a cheap deal. 

Pricing discounts in our ads can sometimes help a sale. But there is a huge audience of people out there who are nervous about buying a new roof – and who want reassurance from a credible, serious roofing firm rather than a gimmicky money-off voucher.

We create Facebook ads that are specific to your firm – and the customer-base you’re aiming at.

We don’t create ads promising huge discounts. We’re not going to devalue your business to get clicks. If our promises to your leads means you’re having to cut the price you can ask for your product… are we really helping you? 

Our writers use proven approaches and psychologically persuasive writing to build trust in your brand, to differentiate you from the loud, ‘choose me, choose me!’ crowd… and to filter out the bargain-hunters who’ll only buy from you if you shred your margins to the bone. 

Nobody is immune to price but we get you roofing customers who want to buy sooner rather than later – and who care about who they’re buying from.